According to a recent study a whooping 70% of global customers stated that they would rather use metal cards from their wallets than any other cards, as cards have become an accessory, the user today does not see card as a tool that they use for purchase of items which can be made of plastic or whatever material, rather they want to have the best in quality just like their cell-phone or an accessory they wear, millennials are very particular about it and they give so much importance to such metal cards and due to this hype they tend to ignore metal card pricing which is usually very high, it is a premium product and they certainly charge a premium for that.
The customer now wants recognition and reward, while giving reward in terms of discounts and loyalty cards is common as organizations benefit from that too, they sort of lock the customers and the customers feel valued as they have to pay a lesser amount than others, but recognition was something that was missing but now the customers would get it in terms of metal cards, whether it is a bank or a departmental store, they would pay the premium to have products which match their values and lifestyle, and when a metal card separates them from the crowd their experience as a customer is simply enhanced.
Metal cards customize the payment experience and enhance it for you, this is the bank’s response to the customer segment who is getting wealthier and wants a tailored payment experience which suits their values and meets their requirements, gone are the days when customers would want uniformity in experience now it is all about providing custom experience to the wealthier segment of customers.